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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing strategy of the Rembrandt brand on the Czech market
 Sarkányová, Veronika ; Halík, Jaroslav (advisor) ; Brudňáková, Petra (referee)
The goal of this thesis is to analyse the marketing strategy of the Rembrandt brand on the Czech market and recommend improvement proposals.
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Corporate social responsibility and the methods of its measurement
 Kolomijcová, Bianka ; Dušková, Iva (advisor) ; DŽBÁNKOVÁ, ZUZANA (referee)
The first chapter of the thesis is examining the topicality of corporate social responsibility. It pursues the historical progress of the concept, defines the fields of action for CSR, lists the particular activities and analyses the motivation of companies for such behavior. The second chapter attempts to answer the question why should we measure CSR and how should we report sustainability according to GRI standards. It also describes the known methods of CSR measurement in relationship with corporate performance. The third chapter introduces the company Johnson & Johnson. It analyses and rates the most recent company report of sustainability form 2007. In the conclusion the author presents his opinion on the given problems of measurement and reporting CSR activities.
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